In Case Refined Cream of Wheat Cereal Wasn’t Enough…

Now it comes in chocolate and ‘Cinnabon’ flavor, too!

I’m not making this up.  I wish I were.  

I saw an ad for Cream of Wheat brand’s new flavor offerings, which are none other than chocolate and cinnamon bun (aka the shop, Cinnabon, which you’ve likely seen in shopping malls across the country).

Don’t worry, though, as the Cream of Wheat website tells us that we can still “enjoy the rich blend of Cinnabon’s world-famous cinnamon flavor and the warmth of Cream of Wheat” because “Cream of Wheat has always been wholesome and nutritious. Instantly bring the delicious flavor and sweet aroma of Cinnabon into your home with Cinnabon Cream of Wheat“.

Set aside your views on Paleo for a second; is anyone out there really convincing themselves that this is a good idea of something to eat, no less something to eat on its own, first thing in the morning?

I couldn’t think of a worse idea.  

Empty stomach + refined sugar surge = insulin spike, subsequent insulin dip and the perfect way to start a day filled with energy crashes, difficulty concentrating, headaches, irritability and telling your body to hang on to any and all extra body fat you so love.

(I hope you’re getting the sarcasm of this…)

Here are the ingredients of what’s being touted as the ‘wholesome and nutritious’ breakfast:

INGREDIENTS: WHEAT FARINA, SUGAR, NATURAL AND ARTIFICIAL FLAVORS, CALCIUM CARBONATE, CINNAMON, SALT, GUAR GUM, DEFATTED WHEAT GERM, DRY MOLASSES, XANTHAN GUM, NON-DAIRY CREAMER (PARTIALLY HYDROGENATED SOYBEAN OIL, CORN SYRUP SOLIDS, SODIUM CASEINATE), FERRIC PHOSPHATE (SOURCE OF IRON), CARAMEL COLOR.

Right.

Where are the wholesome bits, then?

Let’s get real.  

On the Cream of Wheat homepage, Nabisco even has a pop up that says ‘click here to satisfy your sweet tooth’; wouldn’t that be a message more suited for something being sold as a dessert?

There are so many things that are broken about this, I don’t even know where to begin.

What’s next?  Perhaps a Haagen Dasz Breakfast Milkshake?  Maybe some Godiva infused pancakes?